About the Founder - Shalindra Magar

I am a trusted data-driven digital marketer with experience and expertise in crafting holistic digital strategies to achieve businesses' goals: sales, leads, and awareness. Having extensive expertise on all channels of digital marketing, such as websites, SEO, social media platforms, PPC ads, Facebook advertising, videos, and graphic content creation, I can utilize these platforms effectively to hit sales and branding targets. I have led marketing departments of many businesses and also established many high-performing digital marketing teams from zero.

Having expertise on e-commerce platforms like Shopify, Amazon, and Etsy, I have helped renowned national and international brands achieve and exceed their goals with a carefully crafted digital marketing plan.

I have a huge passion for entrepreneurship and startups, so I am looking to work with innovative startup founders and motivated business owners. My exposure to many international brands means I am able to craft effective plans for any market, including the US, AU, and others.

Experience

• 1000+ hours of learning from professional certification courses, and podcasts from authoritative sources like Google, HubSpot, and major influencers in the industry

• Worked for over 50+ brands and businesses in FMCG, education, transportation, technology, export industry, and e-commerce
• Expert in Shopify, Amazon, Etsy, Meta Ads, Google Ads, and SEO
• Directly worked with 10+ founders, 500+ hours of interaction
• Worked for a unicorn brand inDrive
• Formed 3 digital marketing teams from scratch, mentored dozens of professionals

• Helping you launch your brand and products in the US or other international markets with Shopify, Amazon, Etsy, and more
  

Founder, Nepalexa Digital Marketing Agency and Business Consultant for E-Commerce Business, Kathmandu, Nepal (Nov. 2024 – Present)

Running a digital marketing agency with expertise on ecommerce platforms: Shopify, Amazon, and Etsy. We provide the following services:

• Providing any digital marketing services for businesses in the Nepali export industry

• Helping you launch your brand and products in the US or other international markets with Shopify, Amazon, Etsy, and more

• Facebook ads for select niche industries

• Service: hire digital marketing experts for your business, training, and mentorship program for the team managers, business owners, and stakeholders

Digital Marketing Consultant, BrandAd Inc., Kathmandu, Nepal (Apr. – May 2026)

Optimize social media pages and ads for top schools and colleges in Nepal. Major responsibilities:

• Manage social media, websites, and content creation for schools and colleges, most of which provide international education like A Level and international degree bachelor's degree in affiliation with foreign universities

• Run and optimize Facebook Ads for lead generation campaigns

• Analyze the performance of Ads and implement optimization for metrics such as cost per lead

• Optimize websites and provide SEO services for these colleges and schools
  

Digital Marketing Agency and SEO Services, Yuna Handicrafts, Nepal (Jul. 2025 – Feb. 2026)

Worked on the following product categories: Cashmere, Buddhist Statues, Ritual Items, Rugs and Carpets, Thangka Paintings, Singing and Healing Bowls, Kukri, and Fashion Apparel. Major responsibilities:

• Migrate store with 200+ products and 1000+ product variations to the Shopify platform

• WooCommerce WordPress store migration to Shopify

• Worked on SEO (On-page and Technical SEO)

• Set hundreds of redirects for respective products and categories

• Blog strategy and content writing

Digital Marketing Agency and Business Consultant, Buddha’s Art of Healing LLC, Texas, US (Mar. – Jul. 2025)

Helped the client launch in the US market on all major e-commerce platforms. Major responsibilities:

• Business consulting on strategy and brand/ product launch in the US

• Guidance in business registration, opening a bank, and intellectual property/ trademark registration

• Build an e-commerce Shopify website, set up an Etsy shop, and an Amazon shop

• Hire an internal digital marketing team and provide them with training and mentorship

• Competitive research in the niche industry, pricing research

• Project planning for the year 2025, setting up infrastructure, and handover of expertise to the internal team

Digital Marketing Manager and Business Consultant, Danfe Tea, Texas, US (Jun. – Nov. 2024)

Managed and directed a remote digital marketing team of 6 members for Danfe Tea. Major channels included the Shopify website, Etsy, and social media. Major responsibilities:

• Business consulting on business strategy, team training, and support

• Brand and product launch planning on Amazon, Etsy, and Walmart marketplaces

• Full ownership of the Shopify channel, and customizing everything on the e-commerce website

• Ideation of custom products or tea development with advanced market research, competitive research, and mapping demands and supplies on all online channels

• Creating regular marketing and campaign reports

• Allocate budgets properly to channels based on the ROI

• Weekly/ monthly meetings to list the new requirements and communicate project status

• Run search and social media ads

Project Manager, Tantrik Tech Solutions, Kathmandu, Nepal (Jun. – Sept. 2024)

Oversee all projects and manage a digital marketing team of 7 members. Major responsibilities:

• Hired and formed a digital marketing team, and mapped the processes and SOPs

• Aid in business development by creating a tailored digital marketing strategy for businesses

• Create project documentation, manage the projects, create team members' tickets, ensure timely delivery, and clear out project blockers

• Writing copy for every website and app project

• Communicate with the clients, list out the requirements for the website and apps, and collaborate with UI/UX developers and software developers to execute the projects

Digital Marketing Manager, Arogin Clinic, Kathmandu, Nepal (Feb. – Jun. 2024)

Managing a digital marketing team consisting of a social media creative director, social media associate, videographer, and graphic designer. Major responsibilities:

• Oversee the development of the custom-made website in collaboration with developers and a UI/UX designer

• Write SEO-friendly, in-depth articles for the niche market on relevant subjects

• Create and optimize social media ads on Facebook and Instagram to achieve set leads and sales goals

• Testing the website in terms of UI/UX and SEO; preparing requirements to implement the changes

Digital Marketing Team Lead, Tibetan Dog Chew & Cloudyfox Technology, US (Nov. 2022 – Dec. 2023)

Leading a remote digital marketing team to acquire 50K+ users organically (15,000+ per month) on a Shopify website. Peak organic traffic of more than 120,000 per month. Major responsibilities:

• Plan the overall digital marketing strategy for the company (two websites, blogs, email, and Amazon)

• Act as a point of contact, communicating with clients and aligning the team to meet business goals

• Oversee and develop B2C and B2B websites hosted on Shopify e-commerce CMS

• Implement content marketing: blogs, and other content for the website, and optimization of the websites

• Create and optimize the ad campaigns on Google, Amazon, and social media

• Optimize conversions on product detail pages by adding social proofing, upselling options, and a research-backed description section

• Created an extended marketing full-funnel strategy or flywheel inbound marketing, utilizing email marketing for customer engagement and retention

• Run B2B and B2C email marketing campaigns for the wholesale side and also the customer side

• Using Helium 10 extensively for Amazon listing adaptations

Freelance SEO Content Writer, Remote (Jul. – Oct. 2022)

SEO-optimized blog content writing on technical topics. Some articles can be found in the link section at the bottom. Major responsibilities:

• Write blogs based on technical topics like web hosting nd Shopify platforms

• Structuring the content with a heading relevant to the target audience and demand on search engines

• Use SEO tools like SEMRush, and keywords people use to find relevant keywords

• Suggest and collaborate with designers for blog creatives

• Copywriting headlines for optimized click-through rates

Social Media Manager, Movers & Shakers, Lalitpur, Nepal (Mar. – Jun. 2022)

Increased organic social media followers by more than 3 times from 1500 to 5000+ for the first season of the project “Imagine Nepal 2022”. Major responsibilities:

• Develop the content for Instagram, Facebook, and YouTube in collaboration with a graphic designer

• Coordinate with 7 teams of more than 50 creators and influencers with millions of followers

• Copywriting for social media, considering the branding and creative guidelines

• Collaborate with the graphic designer and production team for content

• Basic YouTube and TikTok platform optimization and copywriting

Digital Marketing Internship, Remote, BOGT, New York, US (Dec. 2021 – Feb. 2022)

Completed an internship at Blue Ocean Global Technology (BOGT) and Girl Power Talk (GPT). Major responsibilities:

• Learning SEO through WordPress: On-Page and Off-Page

• Use WordPress, Yoast SEO tool, Streak CRM for Gmail, Email finder tools, Sprout Social for social media management, etc.

• Suggest recommendations and changes to optimize website functionality and user engagement

Skills

• Excellent research and ability to dive deep into niches to understand the target audience and buyer journey on the digital medium

• Strategic and visionary person with the ability to break down any sales or branding targets into individual actions required to hit those targets

• Experience utilizing a monthly budget of $10,000 for advertising on platforms such as Meta and Amazon for sales and lead generation campaigns

• Make data-driven decisions to achieve marketing goals, leveraging web data analytics tools such as Google Analytics to accurately measure performance

• Grow sales and ROAS on e-commerce platforms such as Shopify, Amazon, and Etsy

• Expert in lead generation ads using the Facebook Ads platform, lowering the cost per lead and increasing the quality of leads

• Creating a holistic content marketing strategy incorporating SEO, blog content writing, and generating creatives to drive visitors to websites

• Effective copywriting for the communication of value propositions (considering the problems of the target audience) and inspiring them to take action

• Conversion Rate Optimization for websites utilizing web analytics tools to understand user behaviors and implement changes to increase conversions

• Drive the growth of business with digital advertising platforms like Google Ads, Meta Ads, YouTube Ads, TikTok Ads, Amazon Ads, and Pinterest Ads

• Craft compelling B2C and B2B emails on CRM like HubSpot and Shopify, design email templates, segment customers, and personalize content for better conversions

• Competence to create optimized marketing funnels from awareness, engagement, and purchase to customer engagement and customer retention

• Effectively communicate with a visual medium, knowing about photography, image, and video editing

• Transcribe and translate (Nepali-English) & Nepali typing

• Utilizing AI tools like ChatGPT, Claude, and Microsoft Designer effectively

Tools

• Web analytics tool: Google Analytics, Google Tag Manager, Google Sheets, Excel

• E-commerce SEO: Helium 10 suite for Amazon, eRank for Etsy, Shopify CMS

• SEO: SEMRush, Google Search Console, Ahrefs, GTM, Google Data Studio

• Advertising: Amazon Ads, Google Ads, Facebook Ads, YouTube Ads, TikTok Ads

• CMS and website builders: Shopify, WordPress, WooCommerce

• CRM: HubSpot, Shopify Email, Streak CRM for Gmail

• Project management tools: ClickUp, Asana, Airtable, Slack

• Social media management: Meta Business Suite, Sprout-Social

• Photo and video editing: Photoshop, Premiere Pro, Canva

• Office suite: Microsoft and Google Office Suite

• Automation: ManyChat, Shopify Flow

• Miscellaneous: Notion, MindMeister, ChatGPT, Claude AI, LeadsGorilla, Snov

Languages

• C1 Level Advanced English Proficiency

• Native Proficiency in Nepali

• Familiar with Hindi

Education

Certifications & Trainings

Useful Links

• Founder at Nepalexa Agency: nepalexa.com

• LinkedIn Profile: Shalindra Magar

• Shopify Ecommerce Website Projects

• Tibetan Dog Chew: tibetandogchew.com

• Danfe Tea: danfetea.com

• Buddha’s Art of Healing: buddhasartofhealing.com

• Yuna Handicrafts: yunahandicrafts.com

• Mount Tibet Corporation: mounttibet.com

• Nepalexa: nepalexa.com

• Custom Coded Website Projects

• Arogin Healthcare: aroginhealthcare.com

• Maya Pashmina: maya-pashmina.com

• Amazon and Etsy Projects

• Tibetan Dog Chew: Etsy, Amazon

• Buddha’s Art of Healing: Etsy

• Danfe Tea: Etsy

• App Project

• Antaryatri Meditation App (Project’s Internal Name)

• Courses and Certificates: Certificates

Declaration

I declare that all information mentioned above is correct.